Berrio Global Privacy Policy

Effective: October 30, 2026

At Berrio, Inc. (including its subsidiaries) collectively referred to herein as Berrio (“Berrio”, “us”, “we”, “our”) we believe privacy is a fundamental right, and we take your privacy seriously. We understand that you are entrusting us to handle your personal data appropriately; this is why Berrio is committed to transparency about how we collect, use and share your information, and how we protect it. If you are located within the European Economic Area or UK please see our Supplemental European Privacy Notice.

Purpose and Scope

This Privacy Policy applies when Berrio is acting as the data controller of your personal data and explains how Berrio collects, uses, and shares your personal data for its own purposes; and how you (collectively “you”, “your”, “data subject”) can exercise your privacy rights.

Berrio’s websites, products, and services are designed and intended for businesses and their representatives. We do not offer products or services for use by individuals for their personal, family or household purposes.

Berrio collects and uses the personal data of our customers/clients, consultants, suppliers, business contacts, shareholders, visitors/guests, and website users for various reasons. When we do so, we will use it in accordance with applicable laws.

This Privacy Policy does not apply to information that we process on behalf of our business customers while providing our services. Our use of personal data that we process on behalf of our business customers would be governed by our agreements, including Data Processing Agreements (DPAs) that we have with such customers. If you are an employee, customer or other individual who interacts with a Berrio customer using our products, please contact that customer or organization directly. If you are a Berrio job applicant, please see our Job Applicant Privacy Notice. If you are a Berrio employee, please see the Employee Privacy Notice.

What Personal Data Do We Collect?

Contact and Request Information: Contact information includes; although not limited to, your name, salutation, email address, job title, employer, business address, location, telephone numbers, social media handles, and other personal data that you voluntarily provide to Berrio when you request information, via online form, chat, phone, respond to enquiries, register for an event, comment or ask questions on our public profiles social media links/handles.

Account Information: Account information includes information provided when you interact with our support channels, including, although not limited to, company name, your name, identifier, billing / invoicing information. For services that require it, we also will collect authentication information, such as mobile number, and/or other unique verification identifiers.

Authentication Information: If you are leveraging single-sign on (SSO), these services authenticate your identity and prepopulate the log-in and sign-in form. If you choose to leverage these services by using your Google or Microsoft credentials, we receive your name and email address from these service providers as permitted by you and/or your organization to authenticate your identity.

Website Information and Mobile Information: When you access our websites, we will collect your device internet protocol (IP) address and information about your device and website usage, including browser type, internet service provider, time zone setting, your location, and clickstream data, date/time stamps. This may include technology to determine content, or other features, for example, when you open a marketing email or click on an embedded link, or if you watch videos on our site, or interact with/message using our chat function. We may use cookies and other tracking technologies including chat technology on our website. When you use our mobile app, we collect certain information from your device such as your device make, model, and memory.

Audiovisual Information: We may record sales phone calls/demos and online meetings (including audio and video content where applicable and in accordance with applicable laws) for business administration purposes. This includes analyzing the content of such calls and online meetings using AI-powered tools to gain better insights into our interactions with our business partners, customers and potential customers (where applicable and in accordance with applicable laws). We will always notify you before a call if it will be recorded and will obtain your consent where required by law.

Photographs, images, footage recorded on CCTV. When you visit Berrio’s offices these may be equipped with closed-circuit television (“CCTV”) systems. Internal cameras are only installed in public areas and open areas, only as permitted by applicable laws.

Marketing Information: Includes your contact and professional details provided through marketing forums, events, clicks, your preferences, your engagement, and participation. Identifiers may include email address, cookie and advertising identifiers, and campaign attribution data and other inferences we can derive from this information.

Public Information about You: We also use third-party search tools, data enrichment, and prospecting information about potential business customers (e.g. LinkedIn Sales Navigator, ZoomInfo, and similar). The way in which these third parties collect personal data is detailed in their own privacy policies, available on their websites. We may collect information from publicly accessible websites, such as your company’s website, professional network services, or press releases. In addition, we may collect personal data from social media and public directories. We may also receive your personal data when you engage or post on public forums that may be accessible in the public domain. This personal data can be viewed, collected, copied, cached or stored elsewhere by others, and Berrio is not responsible for any such use of this personal data.

Information obtained from other sources: Berrio may collect business contact information about you from other sources including referrals, recommendations, newly acquired entities, Berrio partners, co-sponsors of events attended by Berrio, third parties from whom we have purchased business contact information. We also collect information about you from other sources, and we may combine this information with personal data provided by you.

Children Under the Age of 16

Berrio does not knowingly collect the personal data of children under the age of 16. If we learn we have collected the personal data of a child under the age of 16, we will comply with applicable legal requirements to delete this information.

Why Do We Collect Your Personal Data?

Berrio may collect and use personal data about you for the following purposes:

• Communicate with you and fulfil your request for information or support.

• Manage your account in accordance with the applicable terms of service, DPA, accounting and financial matters.

• Provide you with information about our products

• Manage and enhance our customer relationship management (CRM) system.

• Identify and enhance our research and development models.

• Protect our security and network infrastructure, verify accounts and activity by investigating suspicious activity. Detect network instability, undertake troubleshooting, and improve customer experience.

• Marketing activities to promote our business and to understand your potential interest and to send you personalized direct marketing communications in accordance with law and/or your preferences.

• Social media and public domain monitoring.

• To enhance or improve our products and services with the use of Generative AI
  (GenAI) models and chatbots, including although not limited to, content generation, recommendations, quality assurance, code development, and customer support. All data used in GenAI models is handled in accordance with applicable law.

• Use transcripts to improve our general business management and product development in accordance with applicable laws.

• We do not use GenAI models and chatbots to make fully automated decisions that have legal or similarly significant effects on individuals.

• Execute financial arrangements, including those involving a merger, acquisition, sale, transfer, or other transaction of Berrio assets. Berrio will seek reasonable protection for information in these types of business transactions.

• General business management and customer relationship management.

• Respond to or otherwise manage any legal claims and comply with legal requirements and obligations.

• We may create aggregated, de-identified and/or anonymized data from your personal data into de-identified and/or anonymized data by removing information that makes the data identifiable to you. We may use this aggregated, de-identified and/or anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve online services and promote our organization. We will not attempt to re-identify any such data, except when permitted by law.

• Additionally, in some cases, we may specifically request for your consent to collect, use, or share your personal data, such as when required by law.
  
  

Disclosing Your Personal Data

Berrio may disclose your personal data to the following categories of third parties:

Berrio Subsidiaries: Berrio may disclose any of the categories of personal data described above within Berrio where necessary to fulfill a request you have submitted or for customer support, marketing, technical operations, and account management purposes.

Berrio’s Service Providers: Berrio may disclose any of the categories of personal data to third-party service providers or vendors contracted to provide services on our behalf (for example, IT and hosting, data analytics, marketing services, customer support, call recording, chatbot technology, data enrichment, email fulfillment, and payment services). These third-party service providers may use personal data we provide to them only as instructed by Berrio.

Marketing and Event Sponsors: When you participate in webinars, events, and other activities where Berrio collaborates with third parties, we may disclose your contact information and interests in these offerings or services to these third parties to communicate with you.

Third-Party Advertising: When you visit our website, we may enable third parties to use cookies and other trackers to show you ads on third-party websites that are more relevant to you (see Cookies and Other Technologies, below). Under some data protection laws, our disclosure of this information to third parties through cookies and other trackers for targeted advertising may be considered a “sale” or “share” of personal data. Please see our Cookie Policy for more information about the types of cookies we use and to learn more about how to opt-in or opt-out (as applicable) of the sale or sharing (for targeted advertising) of your data.

Professional Advisors: Including legal counsel, consultants, auditors, bankers, insurers, where necessary to provide professional services to us.

As Required by Applicable Law: Including, without limitation, in response to any government or regulatory agency request, to cooperate with law enforcement investigations, or upon receipt of a court order.

Additional Disclosures: Berrio may disclose your personal data to third parties if we
have a good-faith belief that such action is necessary to:
(a) conform to legal requirements or comply with legal processes;
(b) protect and defend our rights or property;
(c) enforce our website Terms and Conditions;
(d) provide to courts and public authorities to protect you, Berrio or third parties
from harm, including fraud or instances where physical safety is at risk;
(e) respond to lawful requests by public authorities, including to meet national
security or law enforcement requirements; and/or
(f) act to protect the interests of our customers, users, or others.

Your Choices

In this section, we describe the rights and choices available to all users.

• Access or update your information. If you have registered for an account with us through our website(s) or apps, you may review and update certain account information by logging into the account or by contacting us directly.

Your choices and the means Berrio offers individuals for limiting the use and disclosure of your personal data:

• Opt-out of communications. If you no longer wish to receive marketing-related communications, you may opt-out of receiving these emails by clicking “unsubscribe” found in emails we send you. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.

• Blocking images/clear gifs. Most browsers and devices allow you to configure your device to prevent images from loading. To do this, follow the instructions in your particular browser or device settings.

• Advertising choices. You may control or limit use of some of your personal data for targeted advertising by clicking to access your cookie settings or via similar tools.

Declining to provide information. We need to collect personal data to provide certain services. Therefore, if you do not provide the information we identify as required or mandatory, we may not be able to provide those services.

Certain personal data, such as information about medical or health conditions, racial or
ethnic origin, political opinions, religious or philosophical beliefs, is considered “Sensitive Information”. Berrio will not use sensitive information for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual unless Berrio has received your affirmative and explicit consent to do so (opt-in).

Third-Party Websites

Our website(s) and apps may include links to third-party applications, products, services, or websites. If you access those links, you will leave our websites and apps. Berrio does not control these third-party sites or their privacy practices, which may differ from Berrio’s practices. The Berrio Privacy Policy does not cover the personal data you choose to provide to or that is collected by these third parties. You are encouraged to review the privacy documentation of any third-party site you interact with before you allow them to collect and use your personal data.

Cookies and Other Technologies

Berrio and our partners (e.g., marketing partners, analytics, advertising, or service providers) use various tracking technologies such as cookies, web beacons, pixels, tags and scripts alone or in conjunction with cookies to analyze trends on our websites and apps, administer our websites and apps, and to gather firmographic and demographic information about our user base. We receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis in most cases. If you provide personal data on our website and accept cookies, Berrio may combine this data in our CRM or analytics systems.

Please see our Cookie Policy for more details including, information about your choices with respect to advertising and social media cookies. We respond to both the Do Not Track and the Global Privacy Control signal.

Targeted Advertising Practices

We rely on third-party services providers to serve and manage our advertising on other sites. These service providers may use technologies such as cookies and other non-cookie technology to gather information about your activities on our websites and other sites in order to provide you with advertising based upon your browsing activities, interests or other information we may provide them. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out or if located in the European Union click www.youronlinechoices.eu. Please note this does not opt you out of being served ads as you may continue to see more generic ads.

Protecting your Personal Data

Berrio maintains appropriate security, technical and organizational measures to protect your personal data. However, security risks are inherent in all internet and information technologies, therefore, we cannot guarantee the security of your personal data. For more information on our security posture, see Berrio.ai.

Transferring Your Personal Data Internationally

Berrio operates as a global business and complies with applicable legal requirements when we transfer, store, or process your personal data outside of your jurisdiction. We take appropriate safeguards to protect your privacy, your fundamental rights and freedoms, and the ability to exercise your rights. Where required, we have put in place appropriate safeguards with our affiliates, service providers, contractors, distributors and other business partners and agents to ensure that transfers of personal data outside Europe are adequately protected. Unless a jurisdiction is deemed to have adequate safeguards, the safeguards we typically put in place, as applicable, are the European Commission’s Standard Contractual Clauses or the UK’s International Data Transfer Agreement in accordance with the GDPR.

Retaining your Personal Data

We retain your personal data for as long as we have an ongoing legitimate business
need to do so (for example, fulfil our contractual requirements, provide you with a
service you have requested or to comply with applicable legal, tax, or accounting
requirements).

The criteria used to determine appropriate retention periods for personal data include:

• The length of time we have an ongoing business relationship with you.

• The amount, nature, and sensitivity of the personal data we process.

• Whether we have a legal obligation to retain personal data or whether retaining personal data is necessary to resolve disputes, including the establishment, exercise, or defense of legal claims.
  
  

Exercising your Privacy Rights

Depending on where you are located and how you interact with Berrio you may have certain legal rights over the personal data we hold about you, subject to local privacy laws. For specific rights that you may have as a resident of the European
Economic Area or the UK please see the European Supplement for additional
information.

To exercise your rights with respect to information covered by this Privacy Policy, please contact us using the contact details at the bottom of this Privacy Policy or by submitting a request through to privacy@berrio.ai. When exercising your rights, Berrio will take steps to verify your identity, including validating your name and the email you use when interacting with Berrio. You may also authorize another person or third party to submit a request to exercise your rights by providing written permission in conjunction with the submission of the requested information or by giving the third party your power of attorney. We will acknowledge your request and provide a follow-up substantive response within a time period permitted by applicable law. In the event that Berrio requires an extension to fulfill a request, we will notify you. If we deny your request, we will provide reasons for that denial.

Berrio will not discriminate against you for exercising your rights. Berrio does not make decisions based solely on automated processing that produces legal or similarly significant effects as part of the processing activities covered by this Privacy Policy.

California “Shine the Light” Disclosure

Under California Civil Code section 1798.83, also known as the “Shine the Light” law, California residents who have provided personal information to a business with which the individual has established a business relationship for personal, family, or household purposes (“California Customers”) may request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes.
We comply with this law by offering our customers a choice about the disclosure of personal information to third parties for their direct marketing purposes, and you can make or change such choice as described in the “Your Choices” section above.
Contacting Us

You may contact us via email at privacy@berrio.ai

Or by mail:
Attention: Privacy Office
Berrio Inc.
5051 Peachtree Corners Circle
Suite 200
Norcross, GA 30096, USA

Privacy Policy Updates

Berrio may update our Privacy Policies and supplements periodically to reflect changes to our information practices. When we change the policy in a material way, we will provide you with notice as required by applicable law, including notifying you by updating the date of this Privacy Policy and posting it online or via other appropriate methods. We encourage you to please review this page periodically for updates on our privacy practices.